CPL or Revshare: Which Payout Model Fits Your Dating Traffic?
One of the first questions new partners ask us is: should I run CPL or Revshare? The honest answer: it depends on your traffic, your cash flow and how long you want to wait for your money. Here is how we look at it.
CPL: fast and predictable
With CPL (cost per lead) you get paid for every valid registration. It is the best fit when you are testing new sources, buying traffic and need quick feedback on your ROI, or when you want stable, predictable earnings. Most of our 25+ GEOs are available on CPL.
Revshare: long-term value
With Revshare you earn a share of what your users spend over their lifetime. Payouts build up more slowly, but quality traffic from SEO, email lists or loyal communities can earn far more over time than a one-time lead payout.
Why not both?
Many of our top affiliates split their traffic: CPL for paid campaigns and testing, Revshare for their highest-quality sources. Your affiliate manager can look at your stats with you and suggest the best mix per GEO and per offer.
Ready to start?
Sign up and talk to your affiliate manager, or email us at support@mastersincash.com.